Impressive video content with Arena4D
TitleVeesus Arena4D for creating impressive marketing content
Any busy company knows that finding time to promote itself and showcase the great work it does for its clients can be a challenge. In a specialized industry like surveying, this challenge is even greater.
Jan Barnas, 3D specialist at Coenradie, was determined to overcome this challenge by creating impressive, impactful content to support marketing. And he knew exactly where to start. "Most of our work results in 3D scans, which we use to provide our clients with measurements, BIM models, and often visualizations," he explains. "A lot of this content is really eye-catching. In other words, it has the potential to become great marketing content." A talented video producer, Jan set to work creating videos and images to showcase Coenradie's work for its clients. But he encountered a problem. "The software we used to edit our point clouds didn't produce good-quality images. Trying to use them in videos was impossible—I needed something better."
TitleThe solution: Veesus Arena4D
Jan Barnas, a 3D specialist at Coenradi, discovered Veesus Arena4D and was immediately impressed by the quality of the images and animations it could deliver.
"I looked at several tools, including Leica Cyclone and Unreal Engine, but Veesus offered the best combination of quality, speed, and cost-effectiveness."
With Arena4D, Jan can effortlessly manipulate his point cloud data, add colors, change camera angles, and create artistic animation movements with ease. The software allows users to create entire animation sequences entirely within Arena4D or export their animations for use in applications like Adobe Premier Pro. "I often combine point cloud data with other 3D data," says Jan. "So the ability to export the animations and combine them with these images in another program is very useful." The quality of the still images Jan obtains with Arena4D allows Coenradie to also use the software to create striking and informative images that accompany and make client reports understandable.
TitleThe result – exceptional videos with outstanding quality
With Veesus, Jan has been able to create some exceptional videos about Coenradie's most exciting projects. "It's particularly effective for larger projects, like our scan of the Eefde Lock or the WWII bunkers on Terschelling.
"I can pan, zoom, and view different layers of the point cloud simultaneously on top of each other to create a truly compelling visual experience."
These videos are regularly posted on Coenradie's social media channels and are already showing visible results. Posts with videos now generate thousands of impressions on LinkedIn, and the company often sees a surge in new followers after posting Jan's images. "New and existing customers often mention to our sales team that they saw our videos online and were impressed," says Jan. "It's great that we can have this kind of impact on the business. Since I couldn't create these videos before Veesus, I'm glad I found it."
"I would recommend Veesus Arena4D to anyone who needs to create high-quality animations of their point cloud data."
TitleTwo video examples
Point cloud data from a church in Oostelbeers, Netherlands, collected as part of a building conversion project.
A breathtaking visualization of the WWII bunkers on the island of Terschelling. The animation overlays point clouds from both the exterior and interior of the bunkers, revealing an incredible level of detail of this fascinating historical monument.
You can read the original article by Veesus here: Coenradi using Veesus Arena4D
Original contribution from Veesus