Laser scanner used for IBM project "Urban Art Cloud" in Munich
TitleUrban Art Cloud: Digitale Kunst trifft auf Münchens Siegestor
Das Streetlife Festival 2014 in München bot mit dem imposanten Siegestor die perfekte Kulisse für eine außergewöhnliche Kunstaktion: das IBM-Projekt Urban Art Cloud. Mithilfe eines virtuellen Fassaden-Painters konnten Festivalbesucher ihre kreativen Kunstwerke live auf das Siegestor projizieren. Eine digitale Leinwand, Projection Mapping und eine smarte Cloud machten dies möglich. Grundlage für die Anwendung war ein präzises Computermodell, das durch einen 3D-Laserscan entstand. Die entstandenen Werke wurden direkt in der virtuellen Galerie IBM Urban Art Cloud ausgestellt und über Social Media geteilt – ein innovatives Zusammenspiel aus Technologie, Kunst und urbaner Kreativität.
The Streetlife Festival in Munich - straight at the Munich "Siegestor" - provided the right scene for an inventive art campaign: the project "Urban Art Cloud" of IBM.
Within the scope of this project, the company CPP Studios from Offenbach (Germany) was engaged to develop a virtual facade painter allowing the visitors of the Munich Streetlife Festival to project their artworks live onto the facade of the Munich "Siegestor". For designing, the festival visitors could use a library of given graphical elements and even create new images.
Using a digital screen, projection mapping and a smart cloud for exhibiting and curating the created artworks made this campaign technically possible.
In order to create a precise computer model as a basis for the application, the company CPP Studios used a 3D laser scanner for as-built documentation. Our trainer Oliver Niemann supported the experts of the agency actively. Afterwards, the computer model of the Munich "Siegestor" has been created based on the scan data.
Immediately after the creation, the urban artworks of the Streetlife Festival have been exhibited in the virtual gallery IBM Urban Art Cloud and could be shared by the artists via social media. IBM Germany used this social media activity as part of the campaign "Made with IBM" among other reasons to generate many shares and publicize the campaign. The project Urban Art Cloud is one of several projects in which IBM brings technologies, urbanites and creativity together.
Hereinafter, you get some impressions and the making off video of the project Urban Art Cloud.
Making off video
(Image and video source: CPP Studios)
TitleMaking-Off-Video
Nachfolgend erhalten Sie ein paar Impressionen und das Making-Off-Video des Projekts Urban Art Cloud.
(Bild- und Videoquelle: CPP Studios)